Published April 23, 2009
New campaign designed to help support
No news is good news, the old saying goes.
That seems to be especially true in today’s economy. Even positive
stories are prefaced with mentions of the miserable,
terrible, challenging economy.
We want to change all that.
So today we’re launching a new editorial campaign that we’re
calling “Good reasons” — as in good reasons to shop in
At least once a month we’ll write a story about something positive
going on in Hinsdale’s business community. We might
share tips from a store owner who has been particularly
successful or one who has innovative ideas for bringing
Other stories might present gift ideas for an upcoming holiday or
offer an update on what’s happening in the business
district. We’ll also take a look at the efforts of the
Hinsdale Chamber of Commerce, Hinsdale Economic
Development Commission and village staff to keep
Hinsdale’s commercial areas vibrant.
A question and answer session with the new village president and
new trustees also might be part of the series.
Our first story in the series will be on the new 3/50 Project
Economic Stimulus Plan recently adopted by the Hinsdale
Chamber of Commerce. The program encourages residents to
spent $50 each month in their three favorite stores in
town. The chamber is the first in Illinois to sign on
the project’s Web page (www.the350project.net) as a
We hope you’ve seen some of the ads that also are part of this
effort. Last week’s listed seven good reasons to have
breakfast or lunch in Hinsdale. This week’s highlights
five good reasons to buy shoes in Hinsdale.
Each article will be accompanied by the logo you see on this page.
We hope that writing regularly about Hinsdale’s
businesses will help bring more people out to patronize
Everyone knows sales tax revenue helps support village operations,
but the business districts are important for other
According to the 3/50 Web site, $68 of every $100 spent in locally
owned independent stores returns to the community
through taxes, payroll and other expenses. A healthy
downtown also is the sign of a healthy community and
helps keep home values high.
Too many residents we’ve talked to don’t know all the
downtown, Grant Square and Gateway Square have to offer.
Our stories and advertisements are designed to help
remedy that problem.
So keep reading — and keep shopping.