Published Sept. 15, 2011
Proprietors make Hinsdale their
Boutiques, piano gallery, interior design and spice shop
bring fresh looks to downtown
business district has welcomed the arrival of several
merchants in recent months, two of which will open in
Here’s an overview of who’s new and what they have in store for
customers eager to shop locally.
Since Jolie Boutique opened
its doors at 49 S. Washington St. in March, shoppers
have been discovering the assortment of clothing, shoes,
jewelry, accessories and gift items inside.
Owner Rebecca Joers, a 20-year veteran of the retail marketplace,
said the operative word for her newest store is
“We try and find that item that you’re not going to find anywhere
else,” she said.
That translates into clothing with a lot of attention to detail and
merchandise closely tied to the approaching season. The
line of Frazier Fir candles and other scented items, for
example, are a big hit around the holidays.
“We have a full line of camis and leggings and lots of scarves and
hats,” Joers noted.
Fur-trimmed and animal print fashion is trendy right now, she said,
and the shop carries styles designed for ages 20 through
Joers said she appreciated the warm welcome she received from
neighboring shops when she opened and said response from
customers has been gratifying.
“We’re looking forward to a great holiday season,” she said.
One step into the Steinway
Piano Gallery at 120 S. Washington St. and a visitor can
almost imagine one’s favorite pianist performing at one
of the handsome instruments.
Steinway, which moved into the space in July, has quickly struck a
chord with the community, according to sales manager
“We’ve already found homes for 20 pieces,” she said.
That success along with the abundant natural light thanks to a
corner location are factors that have compelled the
gallery to extend its stay there.
“We originally thought that this would be a temporary location. But
then we kind of thought, ‘Huh, this is a nice place,’ ”
The gallery is factory-owned, which means it offers the largest
selection of Steinway pianos anywhere in the Midwest.
In addition to Steinway & Sons high-end models, Duncan said the
company’s Boston and Essex lines are priced for the
The store has an area set aside for recitals and has reached out to
the area’s school and private music teachers to
collaborate on programs. It also hosts educational
programs on topics such as piano construction, care and
Later this month, Steinway artist Ramsey Lewis will perform as part
of an grand opening celebration.
“We want to do some cooperative efforts and encourage folks because
music is such a huge part of life,” Duncan said. “We’ve
had such a nice reception. Everyone that comes in says
they like the fact that we’re here.”
Gifts & Accessories
QT Apparel Gifts
& Accessories opened last spring, and owner Susie
Azzarello said people are slowly discovering her at 16
W. Hinsdale Ave.
“We say we’re between the barbershop and Hartley’s (Cycle Shoppe),”
From a Boogie Monster Dance Kit for tots to costume jewelry and
home office adornments for more mature customers, QT
serves a broad market.
Azzarello said Hinsdale was the perfect setting for her venture.
“We wanted to be a boutique-type store, and Hinsdale has a lot of
boutiques,” she said.
Azzarello said she endeavors to make sure the inventory stays
“We try to have things that you won’t see all over the place,” she
said. “We don’t have a dozen of everything.”
Among her special offerings are Miche Bags, which feature
changeable covers. QT also does custom embroidery,
monogramming and personalized T-shirts.
In the evening, the store hosts ladies nights, benefits and wine-tastings,
and Azzarello often partners with other businesses for
“I don’t just sell my stuff. I invite other vendors, too,” said
David Trout, co-owner of
Savory Spice Shop, said visitors to the soon-to-open
store at 42 S. Washington St. can expect to have a
“We’re a merchant of more than 400 dried herbs and spices. We have
140 hand-blended seasonings,” Trout said. “We encourage
our customers to really experience our spices. They can
smell and taste them on the spot. We have taster jars
next to all the spices. We’re very sensory oriented.”
Patrons should also be enchanted by the ability to control their
portions, he said.
“One of the things that were excited about is that we’re going to
be able to offer customers special quantities. They
don’t have to buy too much. They can buy exactly what
they need,” he said.
In addition, Savory Spice sells premium extracts, grinders, mortars
and pestles, and microplanes. Trout also said he plans
to host demonstrations on topics such as familiarizing
the community with different kinds of curries.
“We’ve got something for everyone on the shelves, from the weekend
grillmaster to the more adventurous palate,” he said.
“We’re there as guides. You want to make chicken for
dinner? We try to find something to suit to your taste.”
Trout said Hinsdale offered the kind of setting they were seeking
and said they’ve heard from residents eager for the
shop’s opening, tentatively set for early October.
“We were looking for a community that was really supportive,” he
said. “We really like the hometown feel.”
Design & Decor
Hinsdaleans and local area
homeowners soon will have a new source for interior
Trumeau Design & Decor head designer Greta VanWestrienen said the
showroom at 19 W. Chicago Ave. will be set up like a
village avenue with “storefronts” lining the way.
“We just wanted to do a more intimate boutique-type kind of feel,”
The firm’s services include custom upholstery, high-end furniture,
wallpaper and accessories. But owner Carmine Cerasi said
window treatments are one of his hallmarks.
“They’re all done in-house. They’re all custom. That’s what we’re
really known for,” Cerasi said.
With a large parking lot behind the store, residents can look
forward to Trumeau tent sales and other events,
Cerasi said the target opening date is Oct. 1, which can’t come
soon enough for him.
“I’m really anxious to get the doors open,” he said. “We’re looking
forward to showcasing our talents and bringing a lot to