Early roots — Sandy Williams in her book, “Images of America - Hinsdale,” writes about Fred Morris, who established his flower business in 1894. “Hinsdale’s need for an accessible florist in downtown Hinsdale was satisfied when Morris opened this flower shop on Hinsdale Avenue in 1902. Morris’s business expanded to include six greenhouses on the corner of Monroe Street and Ogden Avenue and vast facilities outside Hinsdale.”